NMD200 Final!
List the 8 New Media Strategies and
a.) define them in your own words
b.) give an example discussed in class and
c.) give an example outside the classroom.
1.) Upstage the Man –
a.) A new media strategy that utilizes the power of a larger organization/company/program and turns it against themselves or channels it in a different manner.
b.) We talked quite a bit about The Yes Men and how they used this strategy heavily in several of their projects. One of their pranks (http://en.wikipedia.org/wiki/The_Yes_Men#ExxonMobil) involved them posing as ExxonMobil representatives and delivering a proposal for a bio-fuel created from human remains. It wasn’t long before they were pushed off stage, but the message was received none-the-less. By posing as ExxonMobil employees, The Yes Men were able to give their message an urgency that would have been otherwise impossible.
c.) In NMD102, Mike Scott gave us an interesting assignment. He required us to take photos of good and bad designs that we saw on campus every week. Unfortunately, the assignments parameters were quite vague and he never specified when to stop doing the assignment. Due to multiple complications, the class collectively agreed to put the actual assignment as one of our bad designs. We then showed these during class. Mike got the message, in a particularly powerful way. I feet this experience represents some of the goals of upstaging the man, using Mikes power against him.
